Martin Smith have in common, Peter Schreyer, or Ian Callum, except that they are car designers? They all three knew revive a brand (or save) them concocting a new design language. The first two work well for Ford and Kia, while the third officiates at Jaguar.
The revolution has been the design of the UK is one of the most spectacular in recent years in the world of the car. Not that the Jaguar style is as original or remarkable, but because it has permanently abandon all references to the past, even scare away the regulars. A little evil for a greater good.
The XF set the tone. It enabled the brand to attract new customers and allow Jaguar to return to the path of profits. What it does it can embark on new projects, oriented more fun and sportsmanship. The brand prepares a hybrid supercar (the C-X75) and announced through the concept of a future small cut entry-level Boxster rival
The revolution has been the design of the UK is one of the most spectacular in recent years in the world of the car. Not that the Jaguar style is as original or remarkable, but because it has permanently abandon all references to the past, even scare away the regulars. A little evil for a greater good.
The XF set the tone. It enabled the brand to attract new customers and allow Jaguar to return to the path of profits. What it does it can embark on new projects, oriented more fun and sportsmanship. The brand prepares a hybrid supercar (the C-X75) and announced through the concept of a future small cut entry-level Boxster rival
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